This is part 2 in our series about diversity at agencies. You can read part 1 here, which discusses organizational progress, strategic leadership and challenges in DEI.
Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry.
In addition to improving employee representation, agencies are broadening their diversity, equity and inclusion (DEI) efforts for clients, too, by focusing on recruitment, retention and client services.
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IPG’s UM Worldwide wants to build media and university partners through a program called Curriculum, said chief diversity officer Jeff Marshall, which includes visiting university campuses to recruit.
One of its partnerships with Vox Media offers a free media and advertising course for college students. The nine-module course gives insight into the media and advertising industry, invitation to private events and a LinkedIn badge after completion. After continuing for three semesters, Marshall said the goal is to increase the current average completion rate of 100 students per semester.
Read more in Digiday.