A focus on performance marketing carries risks for agency working cultures as well as long-term brand growth and it’s time to address the issue, says UM’s Chris Skinner.
It’s an exciting time to be a consumer. We can get almost everything we want when we want it. Amazon, the retailer many consider at the heart of this transformation, reported net sales up 22% in 2021 and it has become a major technology brand in its own right.
The media sector is equally blessed. On top of amazing people, our access to data and technology through services like Acxiom enable agencies to reach the right people and also to close the sale in real time. It’s the marketer’s dream.
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