Our Talent

Kara Osborne, a highly regarded senior media and technology professional, assumed the role of Chief Executive Officer at UM in 2023. With a robust background in international media planning and buying, Kara, hailing from Michigan, USA, cultivated her expertise in the motoring industry at Ford before venturing into media agencies.

Formerly the Global Chief Data & Technology Officer at Dentsu Media, Kara envisions harnessing the full potential of media, data, and technology through talent, empowered by trust and AI-driven, people-first organisational cultures.

A staunch advocate for equality, she believes in the transformative power of media for meaningful growth, connecting audiences, and fostering positive societal change.

Reach out to Kara at [email protected].

Passionate about strategic planning and leveraging brand power for sustainable growth, Adam garnered industry acclaim for pioneering, award-winning campaigns at UM. Focused on cultivating enduring client relationships, he champions mutually beneficial partnerships that propel both client businesses and the agency forward.

As the driving force behind planning in the UK and a member of UM’s Global Product Council, he contributes to shaping our offerings, fostering knowledge-sharing, and delivering AI-driven, effective communications that fuel client growth.

Reach out to Adam at [email protected].

Enyi Nwosu, UM’s Chief Strategy Officer since April 2020, boasts three decades of experience in top creative and media agencies. Leading UM’s strategy and planning teams, Enyi integrates content and production talent to craft impactful, effective, award-winning campaigns for brands such as Amex, Kenvue, MoneySuperMarket, and Mattel.

Advocating for media as a force for good, Enyi launched the Diversity Council to drive positive change and foster a more equitable environment. With a passion for meaningful growth, innovation, and creativity, Enyi is dedicated to using his industry influence to promote the power of media in delivering a positive impact for brands and wider society.

Reach out to Enyi at [email protected].

With 24 years of UK media expertise, Keith formerly led UM’s AV team and currently serves as Head of Investment. He directs UM’s trading and delivery across diverse media domains, emphasising exceptional media value, client servicing, and AV excellence.

A collaborative professional, Keith ensures price commitments are met, keeping his team motivated for optimal outcomes. Driven by a passion for innovation, his focus on holistic AV planning leverages AI to boost campaigns amid evolving audience behaviour for meaningful growth.

Reach out to Keith at [email protected].

Natasha Murray, serving as the Chief Client Officer, channels her passion into crafting business partnerships and client engagement strategies that foster long-term relationships grounded in trust. With over 25 years of experience on both media agency and media owner fronts, she leads with a client-centric mindset, encouraging teams to deliver best-in-class services.

Natasha thrives on unlocking opportunities and values, aligning teams with client objectives and success metrics. As a proud member of WACL, IPA, and NABS-trained mentor, she represents the media industry in thought leadership panels, embodying innovation, creativity, and AI-driven approaches.

Reach out to Natasha at [email protected]

Alice looks after Comms and Marketing for UM, and oversees cultural initiatives in the space of DE&I.

She is committed to making UM a responsible and purpose-driven organisation that accelerates growth for its clients in a meaningful way. Alice has been part of the UM and wider Mediabrands family for over 12 years.

Reach out to Alice at [email protected].

As UM UK & Ireland’s Commercial Finance Director, Sam Clarkson spearheads financial performance, ensuring meaningful growth for clients in diverse industries.

With a background in Programmatic revenue at Omnicom Media Group and commercial expertise at PHD UK, Sam leverages a fresh perspective, emphasising tangible outcomes through partnership.

Beginning at PwC, he cultivated an understanding of client needs, reinforcing UM’s commitment to responsible, purpose-driven growth. Sam’s journey mirrors UM’s dedication to combining AI-driven strategies with client-centric values for meaningful and sustainable success.

Reach out to Sam at [email protected].

Charlotte leads talent management at UM, championing an inclusive and ‘diversity of thought’ environment for our people. She’s on a mission to craft purpose-driven experiences that empower our people to thrive.

With 2 years’ at UM and IPG Mediabrands, and start-up experience prior, Charlotte offers a dynamic perspective to talent development and management.

Reach out to Charlotte at [email protected]