If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. IPG’s UM has quietly been active in the shopper marketing space since 2013, forming UM Shopper with one employee: Amie Owen. The media agency is now morphing
Category: UM in the News
Ad industry stakeholders play a key role in abating data-based discrimination, argues UM Worldwide’s Arielle Garcia as part of The Drum’s Data & Privacy Deep Dive. In a recent report, the Interactive Advertising Bureau aptly asserts that the “looming peril” facing the industry is regulation and not the third-party cookie deprecation that has held a
After Justice Ketanji Brown Jackson’s historic appointment to the Supreme Court, she gave an inspiring speech in which she quoted Maya Angelou’s “Still I Rise,” a powerful piece on the strength and perseverance of the human spirit. It was an impactful moment for me and many in the ADCOLOR community. The past few years have
Adidas, you may want to pay attention. Recent research from IPG’s UM media agency found that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers. Conversely, brands that don’t prioritize traits such as integrity, equity and sustainability can’t make up for it
Data privacy looms large in the minds of consumers, as it relates to advertising and marketing. In fact, 74% claim to “highly value” their data privacy and will reward brands that responsibly manage their information. That’s the headline statistic being shared in “The Person Behind the Data,” a recent study from IPG’s MAGNA Media Trials
UM, the global media agency network of IPG Mediabrands, today released its groundbreaking “Future Impact” study, which highlights the importance of socially responsible practices and values — including integrity, equity and sustainability — on consumer decision making, with consumer purchase intent more than doubling when socially conscious brands engage advertising media partners that share common
Last year, the inaugural Mediaweek 100 created debate within the industry about people ranked too high, too low, people who shouldn’t be on it and others who missed out. After the success of last year’s countdown, the list is expanding with the Agency 50, compiled and edited by Mediaweek’s Greg ‘Sparrow’ Graham – who was
After eight years, first in Asia and then the US, in powerhouse media business leadership roles, Anathea Ruys’ triumphant return as CEO of UM Australia transpired to be less than auspicious. At the height of the strictest COVID lockdown period in NSW, in early April last year, Anathea Ruys was taken from Sydney Airport by
Employment marketplace, Seek has chosen UM Australia as its new media agency of tender, following a competitive pitch, ending its relationship with Starcom. The appointment will now see UM handle media for Seek across both the Australian and New Zealand markets, ending its eight-year relationship with the Publicis agency. Read more on Mumbrella.
The U.S. CEO is one of Ad Age’s 2022 40 Under 40 honorees W. Joe DeMiero, who started his career at Publicis in 2013 as VP of agency Razorfish, this year was named U.S. CEO at UM, which operates in more than 100 markets. DeMiero, 39, said he wanted to reimagine what an agency “can
