As privacy-related issues slide up into marketing conundrums across the advertising landscape, every participant in the buy-sell equation is trying to figure out how to proceed with minimal change and maximum results. At the top of the food chain are CMOs, the execs holding the purse strings of advertising and in the seat of power.
Category: UM in the News
Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information they left for marketers. But data privacy has become a concern for most consumers. As heightened awareness drives such changes in perception, with increasing support from legislators and platforms like Google, media agencies are rethinking
More agencies and brands are releasing their campaigns and endeavors to elevate women as Women’s History Month (WHM) wraps up. This year, UM is introducing the female-focused “Uniquely Me” campaign to focus on the singular experiences women bring to the table; it ties into DEB’s 2021 theme of intersectionality. Women UMers were encouraged to share
RECMA’s latest rankings are out and UM has continued to demonstrate growing industry leadership, despite the challenges faced throughout 2020. UM topped the vitality rankings, receiving the highest marks in new business performance over the last three years, resulting in a “Dominant” classification from REMCA, and the #1 top ranking of all Canadian agencies. UM
On the March 2021 episode of the ANA Marketing Futures podcast, Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave ANA a behind-the-scenes look at how IPG Media Lab stays innovative, and asked whether one can truly measure innovation success. Listen to the
Somehow, it’s March again, which means we’re nearing the one year anniversary of many companies and agencies sending their teams home as the coronavirus pandemic surged throughout the country. (Though, at the time teams were sent home with the expectation they’d return in a few weeks.) Over the last year, the advertising business has had
Lewis was recognized last year by Campaign US as the top Head of Agency/Media. In 2019, she had been promoted from running UM’s New York office to overseeing all U.S. operations and had overseen memorable campaigns and solid 15% growth. This year, Lewis faced a test to see whether she is as effective during difficult periods. The
Facebook is trying to make News Feed safer for brands, testing a way to control what posts appear in the vicinity of ads at the advertisers’ discretion, which is a highly technical feat that some in the industry thought would be near impossible. The social media giant today announced that it was experimenting with the
Facebook Inc. said it would soon begin building and testing new controls to let marketers keep their ads away from topics they want to avoid. The plan comes as the company continues to follow up on promises that it made following last summer’s temporary boycott by some advertisers over the way it has handled objectionable
Global IPG Mediabrands agency UM, selected as 2020 Adweek U.S. Media Agency of the Year at the beginning of last year, has hired Christine Villanueva as U.S. chief strategy officer and member of its executive team. In the role, Villanueva will be responsible for UM’s strategy product and capability road map, including uncovering marketplace opportunities and identifying
