The Big Issue, Channel 4, The Guardian and Hearst feature in the directory The Guardian, Channel 4, Gay Times, Hearst, The Big Issue, Amaliah, Gal-dem and Attitude are among media that equality-conscious ad spenders may choose to create a Better World. They are all included in a directory of news outlets under the masthead The
Category: UM in the News
A study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation. “Diversity” is a term that encompasses many intersectional identities. Brands and media companies need to recognize those nuances better, according to a study conducted by NBCUniversal, Magna and Identity. The Deconstructing Diversity study, which surveyed more than 3,500 U.S. respondents, reveals 87%
Gold: Johnson’s Baby: #InItTogether By: UM. For expecting and new parents, the pandemic was a time of uncertainty and questions, particularly around delivery, postpartum and protecting against transmission. While headlines related to the coronavirus flooded news websites, there was a gap in the reported information related to the virus’ impact on pregnancy. That’s where Johnson’s stepped in:
“In my country, when you are ignored, you try harder and shout louder.” – Lucy Zheng, VP, Group Partner, Analytics, UM Read Article on Campaign.
Facebook postponed meetings between ad agencies and clients and its policy team to discuss its Oversight Board’s decision on Former President Donald Trump’s suspension, agency execs told Insider. “Given the Board’s decision that was shared, we will now carefully review their guidance and develop a response that is clear and proportionate,” read a memo obtained
Marketers eye minority-owned media companies as diversity conversation heats up. Upfront conversations are generally around pricing, programming and audience numbers. That’s changing this year after the events of 2020, which have brought diversity and inclusion to the forefront of ad industry discussions. There’s been a broader push in this year’s upfront conversations to shift spend
IPG is one of the largest advertising companies, with top agencies like McCann, FCB, and UM. The company outperformed its rivals in 2020 on growth in data, tech, healthcare, and ad buying. Insider identified the 16 most important execs helping CEO Philippe Krakowsky keep the momentum going. Eileen Kiernan, global CEO of UM Eileen Kiernan
Digital advertising as we know it is fundamentally changing. Apple and Google’s moves to phase out longstanding ad targeting practices and privacy laws like California’s Consumer Privacy Act have advertisers scrambling for other ways to target and measure their ads. Marketers, who are expected to spend $191 billion on digital advertising in the US this year, are revamping
This week’s agency news, people on the move and brand buzz. In the pitch room: Behr selected UM as its media agency of record, leading media strategy, planning, buying, and data and analytics for the Behr Paint DIY, Professional and KILZ brands. Read Article on Campaign US.
Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency of record. The assignment includes media strategy, planning, buying, data and analytics across Enterprise Holdings’ primary global markets in North America and Europe. Read Article on Mediapost.
