Arielle Garcia, 29 Chief privacy officer, UM Worldwide Around 10 years ago, Arielle Garcia was hired by UM Worldwide as an administrative assistant for the lead executive on the Exxon Mobil account. Soon she was supporting eight executives and taking on special projects at the media company. “I am the person who either knows it
Category: UM in the News
Deidre Smalls-Landau, CMO and EVP, Global Culture, at UM Worldwide shares insights from the virtual judging room at Cannes Lions. Let’s start with the Grand Prix. You awarded two Media Lions Grand Prix to Telenor Pakistan for 2020 and City of Chicago for 2021 – why did those entries stand out? They are, in my
IPG Mediabrands’ UM unit has been named the media agency of record for NYC & Company, New York City’s official marketing and tourism organization. Billings were not disclosed, but the agency described the assignment as “the largest destination-marketing campaign in New York City history.” The New York Times reported that its a “$30 million promotional
It’s the largest push ever by destination marketing organization NYC & Company NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to bring tourists back. The ad push comes as many Covid-19 related restrictions
A feature designed to protect user privacy may damage Apple’s government relations in the future. Examining the tech company’s role in exacerbating internet censorship, and the commercial cost of ethics. Apple’s latest privacy feature is further splitting the company in two, as it is forced to make difficult decisions about whether it can fulfil its
This year’s list was hard-fought, boding well for the industry despite a tough year that required resilience and optimism. Campaign has unveiled the Media Week 30 Under 30 2021 in partnership with Hearst, with the judges praising the entrants for their resilience and optimism after a year of the pandemic. As in recent years, women
The Association of National Advertisers announced yesterday the launch an index to scrutinize how brands’ actions have environmental, social and governance (ESG) impacts. The news comes as agencies have stepped up, at least in word, their own efforts to be better global players. The ANA’s Center for Brand Purpose is partnering with Swayable, a tech
Eager to accelerate #Inclusive100 adoption and progress, She Runs It has fortified its Foundation Board with a six-person Equity and Inclusion Advisory Council comprised of DEI executives from across the marketing, media and tech industry. The Council will evaluate and inform the priorities and decisions made by the She Runs It Foundation Board to expand
Campaign includes artist pairings and an audio birth chart. Spotify has launched a data-focused campaign celebrating the uniqueness of its 356 million users. Created in-house by Spotify, “Only you” features genres, songs and artist pairings that are unique to each listener. The in-app experience also includes an audio birth chart – which features each consumer’s
New global push serves up ‘Wrapped-esque shareable experiences’ Music from some of the world’s biggest current music stars, including Harry Styles and Lil Nas X, features in a global campaign from Spotify that zeroes in on users’ personal listening habits. Much as the brand has used data to celebrate people’s personal playlists in its end-of-year
