Category: UM in the News



Despite the maturation of digital advertising, major marketers still buy ads that inadvertently fund sites that propagate misinformation online. Advertisers buying automated ads online contribute as much as $2.6 billion globally in estimated ad revenue to websites peddling misinformation every year, according to a new report from measurement firm Comscore and NewsGuard, a company that

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As agencies face a talent crunch, they are re-evaluating their recruitment and retention efforts. U.S. businesses are facing a talent crunch. As of May 31, The Bureau of Labor Statistics recorded nearly 9.2 million job openings, and nearly two in three consulting firms say they’re short-staffed, according to Bloomberg News. Creative and media agencies, which

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Though 2020 was marked by challenges, those hardships also led to meaningful change that was long overdue: the prioritization of employee well-being, work-life balance—especially in the case of working women and mothers—and open lines of communication. For many, a top priority going forward will be preserving those culture changes and continuing that momentum. “We are

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For the agency’s annual Impact Day, teams in Canada got active to unlock free placements, which are in turn being donated. UM Canada is donating more than $100,000 worth of media to BIPOC-owned small businesses across Canada thanks to team’s efforts during UM’s fourth annual Global Impact Day. Originally launched in 2016, Impact Day is

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Arielle Garcia, Chief Privacy Officer of IPG Mediabrands’ UM Worldwide unit, is among the 2021 inductees to the American Advertising Federation’s Hall of Achievement, which celebrates industry executives 40 years of age or younger who are “making a notable contribution to the advertising industry through both their work and philanthropic community activities.” Read Full Article

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The American Advertising Federation (AAF) unveiled the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities. The seven inductees were chosen by the AAF’s distinguished Advertising Hall

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