UM has received an impressive total of 20 shortlists for the upcoming Festival of Media Global and Festival of Media MENA Awards. A testament to UM’s strong global network, the shortlisted entries represent work produced by Australia, Egypt, India, Lebanon, Malaysia, Tunisia, the UK, United States, United Arab Emirates and UM International.
Festival of Media Global Shortlists
Best Communication Strategy
Share a Coke for Coca-Cola, Tunisia
Best Engagement Strategy
Creatures of the Night for Jägermeister, Australia
Best Use of Content
Driving on Ice for BMW North America, U.S.
Kids’ Fasting Companion 30 Days from Dawn to Dusk for Dutch Lady, Malaysia
Delivering Indian Election Like Never Before for Microsoft, India
Best Use of Video
Glitch: The Longest/Shortest Ad Ever for Xbox, UM International
Best Community Development
Creatures of the Night for Jägermeister, Australia
Glitch: The Longest/Shortest Ad Ever for Xbox, UM International
Best Digitally Integrated Campaign
Glitch: The Longest/Shortest Ad Ever for Xbox, UM International
Best Use of Mobile
Macquarie Centre’s Shoppable Catwalk for AMP Capital, Australia
Best Social Media Campaign
H&M The Box of Wang for H&M, United Kingdom
Best E-Commerce Campaign
Macquarie Centre’s Shoppable Catwalk for AMP Capital, Australia
Consumer Research Award
Wave 7- Cracking the Social Code for Xbox, UM International
Smart Use of Data Award
Economist Prospect Drive for The Economist, United Kingdom
Festival of Media MENA Shortlists
Best Launch Campaign
Share a Coke Lebanon for Coca-Cola, Lebanon
World Cup Anthem for Coca-Cola, Egypt
Best Social Media Strategy
Share a Coke Egypt for Coca-Cola, Egypt
Best Use of Video
Social Media Guard for Coca-Cola, Unite Arab Emirates
Creative Use of Media Award
Yas Island Let’s Go for Yas Water World, United Arab Emirates
Smart Use of Data Award
Byblos Bank first of a kind TV study for Byblos Bank Azka Banking, Lebanon
The Festival of Media Global awards will be handed out on May 12 at a gala dinner and reception at the Rome Cavalieri in Rome, Italy. The MENA awards will take place at Music Hall, Jumeirah Zabeel Sarey in Dubai on April 15.
The Festival of Media is the only global event focused on media innovation, creativity and evolution, bringing together the most senior delegation of brands, agencies and innovators from around the world.
Best of luck to all of our UM finalists!
