UM Detroit was honored at the recently held 2014 Interactive Advertising Bureau (IAB) MIXX Awards in New York City.
Singled out for work done on behalf of global client Chrysler, UM was awarded the Bronze in the Search Marketing category for the Recalibrating Through Search campaign.
The IAB MIXX were founded in 2004 to honor creativity and effectiveness in interactive advertising. Since then, they have become the benchmark for best-in-class campaigns embodying leading-edge innovation. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, distributing, and optimizing digital advertising and marketing. Together, they account for 86 percent of online advertising in the United States.
Congratulations to the entire Detroit team on a job well done!